Apple Inc. (AAPL)

Company Snapshot

• Founded: 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne
• Headquarters: Apple Park, Cupertino, California
• Industry: Technology – Consumer Electronics, Software, and Services
• CEO: Tim Cook
• Employees: 164,000 (FY24)
• Market Cap: ~$4.00 trillion (as of October 2025)
• Ticker Symbol: AAPL
• Exchange: NASDAQ

Business Segments

Apple operates through several key segments:

• iPhone: Flagship product, contributing over 50% of revenue
• Mac: Personal computers
• iPad: Tablets
• Wearables, Home, and Accessories: Includes Apple Watch, AirPods, and other accessories
• Services: App Store, iCloud, Apple Music, Apple TV+, Apple Pay, and AppleCare.

Financial Highlights (Q3 FY2025)

• Total Revenue: $94.036 billion (+10% YoY)
• Diluted Earnings Per Share (EPS): $1.57 (+12% YoY)
• iPhone Revenue: $44.582 billion (+13% YoY) for the quarter.
• Services Revenue: $27.423 billion (record high, +13% YoY).
• Operating income: $28.202 billion
• Share repurchases in the quarter: $21.166 billion
• Dividend: $0.26 per share

Global Presence

• Headquarters: Apple Park, Cupertino, California
• Manufacturing: Primarily in China, with increasing diversification to India and Brazil
• Retail Stores: Over 500 worldwide
• Online Services: Available in over 100 countries.

Strategic Initiatives

• Artificial Intelligence: Apple Intelligence suite launched in 2024, integrating AI across devices with a focus on privacy and on-device processing
• U.S. Manufacturing Investment: Announced plans to invest $100 billion to bolster manufacturing in the U.S., including partnerships with TSMC in Arizona
• Sustainability Efforts: Achieved over 60% reduction in carbon emissions since 2015.

Innovation & Culture

• Philosophy: “Empathy, Focus, and Impute” – a guiding principle emphasizing understanding customer needs, concentrating on core areas, and ensuring quality in every detail
• Organizational Structure: Unified functional structure promoting collaboration and deep expertise across hardware, software, and services.

Challenges & Considerations

• AI Strategy: Critics argue Apple is lagging in AI integration compared to competitors like Google and Meta
• Regulatory Scrutiny: Facing antitrust investigations, particularly concerning App Store practices
• Supply Chain Risks: Dependence on Chinese manufacturing poses geopolitical and operational risks

NOTE: This analysis is for informational and educational purposes only. It is not investment advice. Please consult a licensed financial advisor before making investment decisions.